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HOW TO MAKE BUSINESS PUBLICITY

Media coverage is a blessing for small businesses - as your profile goes up, so will your sales. However, marketing campaigns can be costly. Free publicity is a great way to increase the profile of your small business. While traditional print media still has clout, in a world of "viral" marketing and social media, what other options are out there? Clare Bullock investigates
1. Focus your coverage. Choose carefully exactly what you want to cover and your target media. Whether it's the launch of a new product, a significant anniversary or a competition win, make sure it is relevant to the readership of your targeted media - be it traditional or online.
2. Use social media for free PR. You can set up a Facebook page or a Twitter account at no cost. Social media is an excellent way to build relationships with your customers and build word-of-mouth publicity, but be aware of how much time you spend running online profiles. If few of your target customers are online, limit you…

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