HOW TO START A CLOTHING LINE BUSINESS

1)The First Step to Starting a Clothing Line Business

The first step you must take is to determine what kind of clothes you want to manufacture. Ascertain if there is a market for your proposed product. You must be able to define your specialty, both in line and price category.

The market for clothes is as varied as the demographic segmentation of the population. Will your focus be based on gender (girls or boys; and women and/or men) or age (baby clothes or granny clothes)? Are you planning to create clothes for infants or apparel for large women? Do you intend to create apparel for pre-teens, career professionals, or school clothes? The market is so wide and varied.

You can design clothes for a specific niche market. You can venture to create apparel for sports enthusiasts and athletes. Even then, you still have to decide whether you will design golfing apparel, tennis outfits or swimwear. With the increasing popularity of yoga, yoga clothes are very hip nowadays.

The type of distribution will also dictate the kinds of clothes you will offer. Note that where you sell your products will depend largely on who your customers are. Will you sell your clothes exclusively or will you use other distribution methods? Are you planning to sell your products exclusively in pricey boutiques or will you sell it in discount stores? Are you aiming for the middle-income market and mass-producing low-cost apparel? Your pricing will be an important factor that will dictate your marketing strategy.

2)Knowing the Target Market of Your Clothing Line

Once you have a clear idea as to what clothes to manufacture, your next step is to determine if there is a market for your product. Crucial to your start-up phase is the information about potential customers and your target market, as well as how you will reach them with your product.

There are two ways to go about this: (a) check with retail store buyers; and (b) talk with customers who will ultimately wear your clothes. These are the two sets of customers that you need to please; unless you intend to exclusively distribute your apparel and skip other distribution means from boutiques to department stores

In your specialty field, find out everything you can about your competition. Check out how other small businesses, and even the big ones, fare in terms of craftsmanship, quality of fabric and styling. Can you do better, or at least approximate their levels? If not, you must rethink your business strategy.

To get the information that you need, investigate from retail sources, such as owners of boutiques, buyers or textile suppliers. These groups of people can provide you with first-hand information about businesses in the area that are already producing the same kind of apparel. They may also be able to tell you about customer buying patterns for couture clothes, baby outfits, or your clothing specialty. More importantly, they can give you valuable ideas of what kinds of clothes they want and think will sell for your market.

Other sources of information you should check out are trade papers, industry directories, trade associations, buying offices and other salesmen. They can likewise provide useful market information for you.